Architecting Presales

Built by practitioners. Proven at scale.

The presales industry is full of outdated advice, written by people without the credibility of having actually done the work. We exist to challenge it.

Architecting Presales publishes monthly deep-dives and practitioner-built frameworks for leaders who are scaling solutions architecture organizations. Our focus: consumption-driven growth, PLG-to-enterprise transitions, and building presales leaders who drive measurable business outcomes.

We believe presales should be a revenue driver, not a support function. That technical depth earns trust. And business value without technical credibility is just marketing. That the best presales leaders are built, not hired.

We measure revenue impact, conversion rates, and expansion ARR. Not hours logged, demos given, or calls made.

This is for SA leaders, VPs of Sales, and founders who are done guessing.